Global smartphone wholesale revenue will drop -10% YoY in 2020 under the hit of COVID-19. But it will rebound quickly from 2021 onwards. We forecast global smartphone wholesale revenue will increase +32% in the next five years, reaching a record high in 2025. This is a combined result of growing smartphone volume and smartphone wholesale ASP driven by industry consolidation, replacement sales in higher tier segments, hardware innovations (flexible display etc.), as well as migration towards 5G. We expect premium tier segment will maintained the largest band by value, while mid-tier will remain as the largest band by volume till 2025.
This report forecasts global smartphone sales volume, revenues and wholesale ASPs by six major regions and five price-tiers from 2008 to 2025. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure the smartphone market by value and benchmark their pricing strategies.