Smart_PhonesSmartphones

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Author: Linda Sui
Publication Date: Feb 27 2015
Pages: 18
 Report Type: Data Table, Excel

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Smartphones

Global Smartphone Revenues, ASPs & Price-Tier Forecasts: 2003 to 2020



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Report Summary:

Global smartphone revenues will grow +10% over the next 6 years. Increasing smartphone volumes will be partly offset by decreasing ASPs, as vendors and operators penetrate deeper into the price-sensitive prepaid market. Falling component prices will enable sales expansion in lower price-tiers, particularly for emerging markets like Asia and Latin America. Meanwhile, Apple and others will continue to target the subsidy-led premium category. This report forecasts global smartphone sales volume, revenues and wholesale ASPs by six major regions and eight price-tiers from 2003 to 2020. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure the smartphone market by value and benchmark their pricing strategies.

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