Strategy Analytics tracked global smartphone shipments (sell in) improved +3% MoM but declined -5% YoY in July 2018 mainly due to saturated smartphone and extended replacement cycle, as well as weaker performance in key markets such as China and US. Moreover, sales (sell through) to end users posted a -7% annual decline too. Inventory slightly decreased from last month because of cleaning inventories by major OEMs before holiday season. Samsung top both shipment and sales char but saw annual decline, followed by Huawei, Apple, Xiaomi, OPPO and vivo. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory volumes / ratio by 28 of the world's largest vendors from January 2016 to July 2018. The report is a valuable tool for OEMs, component makers, software developers, operators and other stakeholders to track key OEMs inventory level and support their planning activities.