Strategy Analytics tracked global smartphone shipments (sell in) fell -1% YoY in November 2020. However, sales volume improved +8% YoY thanks to holiday factor. Apple ranked the top position, followed by Samsung, Xiaomi, Vivo, OPPO and Huawei / Honor etc. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory volumes / ratio by 31 of the world's largest vendors from January 2016 to November 2020. The report is a valuable tool for OEMs, component makers, software developers, operators and other stakeholders to track key OEMs inventory level and support their planning activities.