Strategy Analytics tracked global smartphone shipments (sell in) fell -3% YoY in July 2020, significantly improved from April and May, but went down from last month. Sales (sell through) to end users posted a +8% annual growth rate, but also slightly went down from last month. Samsung, Huawei, Apple, Vivo, OPPO and Xiaomi continue to battle for the top spots. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory volumes / ratio by 31 of the world's largest vendors from January 2016 to July 2020. The report is a valuable tool for OEMs, component makers, software developers, operators and other stakeholders to track key OEMs inventory level and support their planning activities.