Strategy Analytics track global smartphone shipments (sell in) slightly declined at a modest -1% MoM in October 2016 mainly due to overstocked low end models in previous months. Sales (sell through) to end users increased +3% MoM driven by seasonality and national day sales in China. Samsung and Apple top both shipments and sales chart, followed by leading Chinese vendors, including Huawei, OPPO, vivo and Xiaomi etc. This report tracks global smartphone monthly shipments (sell in) and sales (sell through) by 21 of the world's largest vendors from January to October 2016. The report is a valuable tool for component makers, software developers, operators and other stakeholders to support their planning activities.