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Author: Yiwen Wu
Publication Date: Jun 23 2023
Pages: 17
Report Type: Forecast and Outlook

Global Smartphone Installed Base Forecast by Operating Systems for 88 Countries: 2007 to 2028

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Report Summary:

TechInsights WSS channel forecasts the growth rate of global smartphone installed base will slow down to +2% YoY in 2023,  blaming the weakened consumer demand associated with the persistent macroeconomic headwinds and uncertainties, the mixed China demand after re-opening, and the prolonged geo-political tensions across the globe. We expect the situation will be improved in 2024, driven by the improved economic outlook, 5G migration, hardware innovation, as well as the availability of more affordable devices in emerging markets. Android will remain the clear leadership with 82% to 83% share during the forecast window by 2028, followed by iOS which will contribute to 16% to 17% volume share. The room for Huawei Harmony OS and other new OS platform remains niche.


This extensive report forecasts the global smartphone installed base, by 15 operating systems, for 88 countries worldwide, from 2007 to 2028. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market.

Table of Contents

Tab 1 Title Page
Tab 2 Contents
Tab 3 Analysis of Key Trends
Tab 4 Summary Chart
Tab 5 Pivot Table
Tab 6 Global Smartphone IB by OS
Tab 7 North America Smartphone IB by OS
Tab 8 Western Europe Smartphone IB by OS
Tab 9 Asia Pacific Smartphone IB by OS
Tab 10 Central & Latin America Smartphone IB by OS
Tab 11 Central & Eastern Europe Smartphone IB by OS
Tab 12 Africa Middle East Smartphone IB by OS
Tab 13 Definitions
Tab 14 Methodology
Tab 15 How Can We Help You
Tab 16 Analyst Contacts
Tab 17 Flatfile

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