TechInsights WSS channel forecasts the growth rate of global smartphone installed base will slow down to +2% YoY in 2023, blaming the weakened consumer demand associated with the persistent macroeconomic headwinds and uncertainties, the mixed China demand after re-opening, and the prolonged geo-political tensions across the globe. We expect the situation will be improved in 2024, driven by the improved economic outlook, 5G migration, hardware innovation, as well as the availability of more affordable devices in emerging markets. Android will remain the clear leadership with 82% to 83% share during the forecast window by 2028, followed by iOS which will contribute to 16% to 17% volume share. The room for Huawei Harmony OS and other new OS platform remains niche.
This extensive report forecasts the global smartphone installed base, by 15 operating systems, for 88 countries worldwide, from 2007 to 2028. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market.