This Summary report is the latest in our Consumer insights research series. Strategy Analytics completed an online survey with 1,560 Chinese smartphone owners in May 2021. Major Chinese device brands covered include Xiaomi, Oppo, vivo, and Huawei in addition to Apple and Samsung as benchmark international brands.
The objective of the research is to capture ownership and purchase intentions for 10 consumer electronics products:
- Smartphone
- Laptop/desktop
- Tablets
- Smart tv
- Smart Speakers
- Gaming consoles
- Video streaming devices
- Smartwatch
- Smart Home Products
- AR/VR headsets
Clients to our Smartphone Country Tracker service can access the full report here.
A deep dive into the smartphone purchase decision in terms of purchase intent, timelines, price tiers, 5G, satisfaction levels, preferred vendors, and repeat purchase intention is provided.