Smart_PhonesSmartphones

Smartphones

Overcoming the Smartphone Replacement Challenge



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Report Summary:

Market saturation, maturing of the smartphone value proposition and the dynamics of rising ASPs have had a negative impact on the product replacement cycle. New strategies requiring a deeper understanding of consumer behavior will be required to succeed in this competitive market. The challenge is to convince consumers that incremental features, more lenses, AI support, higher telephoto capabilities, or other features are worth an incremental increase in the cost of ownership to a consumer who has relative recently committed to $30+ per month for 36 months. Deeper insights into the behavioral segments in the market are needed. Vendor strategies to differentiate not solely based on product are required.
Table of Contents


1. The Smartphone Replacement Cycle – The Challenge of Success
1.1 The Challenge of Improving a Great Value Proposition
1.2 Driving Buyer Motivation is Complex
1.3 Identifying Motivations to Drive the Replacement Decision
2. Strategy Analytics Supports Strategy Development
2.1 Analyst Contacts

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