After a difficult 2018, ZTE has returned to the US smartphone with its new Axon 10 Pro flagship priced from $550. Can ZTE recover its momentum and regain the fourth position it had enjoyed in the market? Despite ongoing tensions and the trade war between China and the US, there is likely a role for a proven vendor with in-market expertize, logistics, operator relationships and established brand. This insight evaluates the potential for ZTE in the US and impact on other brands in the market. What does the ZTE brand funnel look like in the US market compared to other leading Android players? What segments of the market are most likely to consider ZTE in 2019/2020?
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