Author: Woody Oh

Publication Date: Sep 26 2016

Pages: 5

Report Type: Insight, Word

 Smartphone Country Share

Why Oppo Failed in Mexico's Smartphone Market

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Report Summary:

OPPO, in a surprising move, has announced it will quit Mexico, the world’s 7th largest smartphone market. Despite heavy investment, OPPO has failed to penetrate Mexico. Why is OPPO leaving this big country?   How will the decision impact OPPO’s strategy to enter the profitable US market in the future?

Table of Contents

1. Executive Summary
2. Analysis
3. What are the main causes of Oppo's strategic failure in Mexico?
4. Conclusions & Recommendations
5. Contacts

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