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What Must Apple Do to Grow iPhone in India?

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Report Summary:

For Apple to grow seriously in India in 2018, it will have to think beyond just subsidizing the iPhone 8.  Apple will have to be aggressive in all its 4 Ps if it wants to deliver double-digit growth and beat Chinese competition in the world’s third largest smartphone market. What strategic options does Apple have?

Table of Contents

1. Introduction
2. Analysis
3. Conclusions & Recommendations
4. Contacts

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