Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

US Smartphone Purchase Delays due to COVID-19 by Brand and Operator

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Report Summary:

Operators, vendors and retailers will have to work extra hard to persuade a hesitant portion of smartphone owners that new devices are worth making an investment in relative to other priorities.

Positions on time to normalcy have become entrenched pessimists more pessimistic and optimists more optimistic.  Most plan a second half 2020 purchase but 40% could wait 6 months or more!

The critical challenge is to convince consumers to open their wallets again even if the pandemic is significantly controlled.

What marketing messages will resonate with Millennials, Gen X to motivate replacement? Will consumers switch from formerly powerful brands who are perceived to be in decline? What does this mean for LG, Motorola, others?

Table of Contents

US Smartphone Supply Side Snapshot  3
US Research Details   4
When Will it Return to Normal?   6
Impact Smartphone Purchase – Timing  7
Impact Smartphone Purchase – Brand & Tiers  8
Impact Purchase Timeline & Expected Spend  10
Implications  12
How Can We Help You  13


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