Consumer Research on Xiaomi, Oppo, vivo, Honor, OnePlus and other challenger brands in the UK.
This research examines consumer awareness, willingness to consider and purchase intention for a range of smartphone brands targeting the UK market.
We analyze current smartphone and planned smartphone purchase timelines and take a snapshot of consumer perceptions of brand directions for challenger brands Xiaomi, Oppo, vivo, Honor, realme, Alcatel as well as market leaders Samsung and Apple.
Table of Contents
Contents
Research Background
UK Smartphone Survey April 2022 Demographics
UK Smartphone Market Summary
Awareness & Consideration by Brand
Awareness & Consideration by Age & Gender
Smartphone Brand Directions
Conclusions