Lockdowns, surging unemployment and school closures and self-quarantining have become the norm in UK and worldwide. The UK may be weeks away from a partial loosening of restrictions on travel, eating out, entertainment, visiting friends and all the other mainstays of modern connected society.
This report focuses on UK consumer reactions to COVID-19 and specifically the impact on future smartphone purchases.
Strategy Analytics in this research sought to:
- Understand UK user expectations on return to normalcy.
- Capture expectations for next Smartphone Purchase timing.
- Benchmark expected length of purchase delay by segment
- Analyze the impact of COVID-19 on expected smartphone spending.
Table of Contents
UK Smartphone Supply Side Snapshot 3
UK Research Details 4
When Will it Return to Normal? 6
Impact Smartphone Purchase – Timing 7
Impact Smartphone Purchase – Brand & Tiers 8
Impact Purchase Timeline & Expected Spend 10
Implications 12
How Can We Help You 13