Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

UK Smartphone Purchase Intention in a COVID-19 Reality



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Report Summary:


Lockdowns, surging unemployment and school closures and self-quarantining have become the norm in UK and worldwide. The UK may be weeks away from a partial loosening of restrictions on travel, eating out, entertainment, visiting friends and all the other mainstays of modern connected society.

This report focuses on UK consumer reactions to COVID-19 and specifically the impact on future smartphone purchases.

Strategy Analytics in this research sought to:

  • Understand UK user expectations on return to normalcy.
  • Capture expectations for next Smartphone Purchase timing.
  • Benchmark expected length of purchase delay by segment
  • Analyze the impact of COVID-19 on expected smartphone spending.

Table of Contents


UK Smartphone Supply Side Snapshot   3
UK Research Details   4
When Will it Return to Normal?   6
Impact Smartphone Purchase – Timing  7
Impact Smartphone Purchase – Brand & Tiers  8
Impact Purchase Timeline & Expected Spend  10
Implications      12
How Can We Help You  13

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