Handset_Country_ShareSmartphone Country Share

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Author: Woody Oh
Publication Date: Jul 14 2014
Pages: 7
Report Type: Insight, Word
Smartphone Country Share

How to Stop the Rise of the "Local" Smartphone Vendor

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Report Summary:

International brands -- like Samsung and Apple -- have long dominated the global smartphone market. But the past few years have seen a swift rise in “local” rivals, such as Micromax India and Wiko France. They are steadily chipping away the international brands’ smartphone marketshare. Who are the main local players? Why are they growing? And what can be done to stop them?

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