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Smartphone Country Share

Germany: Smartphone Purchase Delays and Brand Preferences



Report Summary:

Smartphone sales globally are down 17% in Q1, 2020 while operators are seeing revenue contraction of 2.6% forecast annually. Germany market smartphone sales fell below 6m units compared to a baseline 7m in a typical Q1 as the retail market essentially was closed for a large part of the quarter.

Strategy Analytics in this research with 1259 Germans sought to:

•Understand German user expectation on return to normalcy.
•Capture expectations for their next Smartphone Purchase timing.
•Analyze the impact of COVID-19 on expected smartphone spending.
•Measure Brand Preference for next mobile phone purchase.

Table of Contents

Germany Smartphone Supply Side Snapshot  3
Germany Research Details   4
When Will it Return to Normal?   6
Impact Smartphone Purchase – Timing  7
Impact Smartphone Purchase – Brand & Tiers  8
Impact Purchase Timeline & Expected Spend  10
Germany Brand Preference Next Smartphone      12
Implications  14
How Can We Help You  15

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