Handset_Country_ShareSmartphone Country Share

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Author: Steven Waltzer
Publication Date: Jun 19 2014
Pages: 6
Report Type: Insight, Word
Smartphone Country Share

Amazon Fire Puts a Shopping Cart in Your Pocket



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Report Summary:

After years of speculation, Amazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction.

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