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Author: Rajeev Nair
Publication Date: Jul 11 2016
Pages: 4
 Report Type: Insight, Word

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Report Summary:

Alcatel has recently started to offer free European flight tickets to UK customers who buy a POP 4 smartphone. This unique promotional campaign is designed to raise brand awareness and grow marketshare. However, the move looks slightly desperate and is likely to have a negative impact on profits.
Table of Contents

1. Introduction
2. Analysis
3. UK Marketshare Data
4. Conclusions & Recommendations
5. Contacts

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