We estimate 8.9 million handsets were shipped in the UK in Q4 2017, declining by -6% annually. Apple rose to no.1 handset vendor across all four major UK operators during the quarter, largely boosted by strong sales of iPhone 8 / 8 Plus / X / 7 / 7 Plus. Samsung and Huawei trailed Apple across four major UK operators during the quarter. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q4 2017.
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