Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

UK Handset Vendor Marketshare by Operator Q3 2016

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Report Summary:

We estimate 7.6 million handsets were shipped in the UK in Q3 2016, dipping by -16% from the year-ago quarter. This country's handset market growth is impacted by financial uncertainties / Brexit, sluggish operator subsidies and saturated handset penetration. Samsung maintained the no.1 handset vendor with all four major UK operators during the quarter, largely boosted by strong sales of diverse Galaxy-branded handsets. The UK handset market had been trending flat at best on an annual basis since 2010, and the third quarter of 2016 experienced a negative growth YoY in spite of the deployment of next generation 4G LTE and LTE-Advanced networks across the country's major operators. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q3 2016.
Table of Contents

1. Title Page
2. Analysis
3. UK Vendor Share
4. UK Operator Share
5. Methodology
6. Contacts

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