We estimate 6.4 million handsets were shipped in the UK in Q1 2021, growing by 21% YoY. Apple kept no.1 handset vendor across all four major UK operators during the quarter, largely boosted by the strong demand of the iPhone 12 series. Samsung trailed Apple across four major UK operators during the quarter. Xiaomi and Oppo solidified their positions, benefitting Huawei drop. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q1 2021.
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