Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

Japan Handset Vendor Marketshare by Operator: Q2 2016

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Report Summary:

Japan handset shipments dipped -12% annually in Q2 2016, due to the market maturity, initiation of the new handset subsidy regulation and softening local brands like Sony, Sharp and Fujitsu. Apple's iPhone 6S / SE, Sony's Xperia X Performance / Z5 / Z5 Compact, Kyocera's Digno series and Sharp Aquos Crystal Y2 were among the best-selling models through local operators. Apple captured top positions through all local Japanese operators based on the robust volume of larger-sized iPhone 6S / 6S Plus and the newly-launched 4.0 inch iPhone SE. Our extensive report tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012 to Q2 2016. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.
Table of Contents

1. Title Page
2. Analysis
3. Pivot Table
4. Q2 2016
5. Handset Vendor Share
6. Handset In-Operator Share
7. Methodology
8. Contacts

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