The Indian Smartphone market dipped -2% annually but grew by 12% sequentially in Q2 2017. Roll out of the Goods and Service Tax (GST) led to the slight pull back in this market. Samsung is the top vendor by market share and is followed by Xiaomi and vivo in the quarter as Chinese vendors continue their surge in the smartphone segment in India. A deep understanding of the buyer journey as they transition from handsets to smart devices will be a key battleground. Appropriately communicating the benefits and emotional appeal of products to specific customer clusters will become increasingly important. Our extensive quarterly report contains handset and smartphone shipments and marketshare by key vendors and operating systems in India, from Q1 2009 to Q2 2017.
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