India Smartphone market declined by -2% annually in Q4 2021. Xiaomi, Realme and Samsung were the top three vendors. With minimal COVID disruptions offline channels gained upper hand as retail footfalls increased. How did the channel make up by vendors look like in India in Q4 2021? Distribution channels are set to play a critical role in 2022 amidst the continuing dynamism of the India smartphone market. What are the trends to watch out for and likely scenarios on distribution?
The report provides detailed channel analysis by quarter, for the overall market and also by smartphone vendors in India. It should be a valuable tool for existing and new smartphones vendors, channel partners, mobile ecosystem players and other stakeholders who are to actively engage in the growing Indian market.