India Smartphone market declined by -3% annually in Q1 2022. Xiaomi, Realme and Samsung were the top three vendors. Offline distribution channels retained the upper hand in the Indian smartphone market in the quarter. However most top vendors have an increasing online orientation via ecommerce retailers or their own eStores. How did the distribution channel landscape look like in India. What move the vendors made on the channel front?
The report provides detailed channel analysis by quarter, for the overall market and also by smartphone vendors in India. It should be a valuable tool for existing and new smartphones vendors, channel partners, mobile ecosystem players and other stakeholders who are to actively engage in the growing Indian market.