Global smartphone shipments declined again by -8% YoY in Q2 2023, still impacted by many unfavorable issues including sluggish consumer demand, geo-political issues, and rising inflation across the world. Samsung and Apple became no.1 smartphone vendor in 7 and 5 countries respectively while Xiaomi became no. 1 vendor in Russia. vivo captured no.1 vendor positions in both China and India.

Our extensive report tracks the world's leading smartphone vendors' shipments and marketshare across 15 major countries worldwide from Q1 2012 to Q2 2023. The 15 countries tracked account for 6 in 10 of all global smartphone volumes. Countries covered include: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, UK, and the United States.