Handset_Country_ShareSmartphone Country Share

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Author: Ken Hyers
Publication Date: Nov 25 2011
Pages: 12
 Report Type: Metrics, Excel

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Smartphone Country Share

Global Handset Vendor Marketshare by Country Europe Middle East & Africa Q3 2011



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Report Summary:

The 7 major countries of the EMEA region continued their decline in handset shipments – once more recording a 9% drop. The reasons remained primarily macroeconomic, with the European sovereign debt crisis gathering momentum to the extent that the process for an orderly debt default by Greece was set in motion, while it was feared that Italy and Spain might be unable to pay their debts before long. While Nokia steadied the ship following the sharp drops of the previous quarter, Samsung continued its impressive surge and accounted to around two fifths of all handsets on average. Samsung has a string portfolio in both smartphones and feature phones, and is strongly represented in both the postpaid and prepaid markets. Nokia is initially focusing on Western Europe for its Lumia Windows Phone generation of smartphones, so the relative vendor market shares in this region over the next few quarters will be especially significant.
Table of Contents

    1. Title Page
    2. Analysis
    3. France
    4. Germany
    5. Italy
    6. Russia
    7. South Africa
    8. Spain
    9. UK
    10. Methodology
    11. Contacts

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