Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

Germany Handset Vendor Marketshare by Operator Q4 2016



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Report Summary:

The German handset market increased slightly by 1% year-on-year in Q4 2016, returning to the annual positive handset shipment growth in five quarters. Apple rose to the biggest handset provider in Germany in three quarters, based on healthy sales of iPhone 7 and 7 Plus, surpassing Samsung. Meanwhile Huawei solidified no. 3 position for seven quarters in a row, surpassing Microsoft, Sony and LG, based on the enhanced brand awareness, diversified products, balanced channel strategy and strong marketing. This report tracks quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus) -- from Q1 2009 to Q4 2016. The report is an important tool for measuring the health of individual handset brands at the operator level.
Table of Contents

1. Title Page
2. Analysis
3. Germany Handset Vendor Share
4. Germany Handset Vendor Share by Operator
5. Methodology
6. Contacts

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