Handset_Country_ShareSmartphone Country Share

Smartphone Country Share

Germany Handset Vendor Marketshare by Operator Q2 2016

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Report Summary:

The German handset market decreased by -13% year-on-year in Q2 2016, posting the annual negative handset shipment growth for two quarters in a row. Samsung became the biggest handset provider in Germany in three quarters, based on robust sales of Galaxy S7 devices, surpassing Apple, which is struggling with weaker sales of iPhone 6S line-ups than expected. Meanwhile Huawei solidified no. 3 position for five quarters in a row, surpassing Microsoft, Sony and LG, based on the enhanced brand awareness, diversified products, balanced channel strategy and strong marketing. This report tracks quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus) -- from Q1 2009 to Q2 2016. The report is an important tool for measuring the health of individual handset brands at the operator level.
Table of Contents

1. Title Page
2. Analysis
3. Germany Handset Vendor Share
4. Germany Handset Vendor by Operator Share
5. Methodology
6. Contacts

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