Handset_Country_ShareSmartphone Country Share

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Author: Woody Oh
Publication Date: Sep 07 2015
Pages: 6
Report Type: Metrics, Excel
Smartphone Country Share

Germany Handset Vendor Marketshare by Operator Q2 2015

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Report Summary:

The German handset market grew by 11% year-on-year in Q2 2015, mainly based on the steady sales of Samsung handsets and the robust sales of Apple iPhones. Samsung continued to retain its number one spot in Germany, but its market share lead over Apple has narrowed. Apple gained more traction with its larger-sized iPhone 6 series to keep its no.2 position for the eleventh consecutive quarter in Germany, becoming the no.2 vendor at all German operators. Meanwhile Huawei rose to no. 3 position, surpassing Sony and Nokia (Microsoft), based on the enhanced brand awareness and strong marketing. This report tracks quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus) -- from Q1 2009 to Q2 2015. The report is an important tool for measuring the health of individual handset brands at the operator level.
Table of Contents

1. Title Page
2. Analysis
3. Germany Handset Vendor Share
4. Germany Handset Operator Share
5. Methodology
6. Contacts

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