China smartphone shipments dropped -16% YoY in Q4 2019. The market has shrunk for 9 quarters in a row. The situation will be worsened in Q1 2020 due to the sudden outbreak of corona-virus in the country. This quarter, Huawei maintained its leadership in China but its momentum was softened. vivo and OPPO followed but at a distance. Apple outperformed the market and enjoyed a strong quarter. Xiaomi slipped to fifth position while the contribution of its domestic market continues to shrink. Smaller vendors in China struggled from the accelerated industry consolidation, with some exceptions like OPPO’s sibling brands - Realme and OnePlus - and recovering ZTE (Nubia). Our extensive report contains handset and smartphone shipments and market share by multiple vendors and operating systems by quarter in China from Q1 2009 to Q4 2019. A forecast by smartphone vendor for Q1 2020 is also included. The report is a valuable tool for stakeholders wishing to track the China market, the world largest by volume and revenue.
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