Apple global iPhone shipments stabilized annually during Q3 2018. iPhone 8 topped the chart this quarter, while newly launched iPhone XS and XS Max posted a weaker than expected performance due to higher price tag and less subsidies from top carriers. This report details global shipments for every iPhone model since its launch through Q3 2018, from the iPhone 2G to the iPhone XS Max. The data is especially useful for mobile operators, retailers, component-makers, vehicle developers, and channel and technology industry watchers of all kinds.