Apple global iPhone shipments improved +1% YoY during Q2 2018. Apple iPhone shipments have grown year-on-year in three of the past 4 quarters. Unsurprisingly, iPhone X topped the chart this quarter. iPhone 8 and iPhone 8 Plus also posted relative solid performance, backed by healthy demand and channel / carrier promotions. This report details global shipments for every iPhone model since its launch through Q2 2018, from the iPhone 2G to the iPhone X. The data is especially useful for mobile operators, retailers, component-makers, vehicle developers, and channel and technology industry watchers of all kinds.