Mobile for Automotive

Who is using mobile maps and navigation services

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Report Summary:

To date all three major global operating systems, Android, Apple’s iOS and Windows Mobile, come bundled with free voice-guided navigation and maps. Results from Strategy Analytics’ Global Wireless Practice end-user survey underline the value of this capability to those platforms; over 80% of smartphone owners across China, the US, and Western Europe (France, Germany, Spain and the UK) claim to use mobile maps and 54% voice-guided navigation. The results confirm the rise of smartphone navigation and its impact as one of the major drivers of the annual decline in shipments of Personal Navigation Devices (PNDs). In this report Strategy Analytics investigates the adoption and usage of mobile maps and navigation services along with the key characteristics of those users.

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