Mobile for Automotive

What are the Most Popular Smartphones in the Top-Five Automotive Markets?

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Report Summary:

Cars have gotten smarter over the recent years with advanced driver assistance, infotainment, and telematics functionality combined with onboard (embedded) or tethered 4G connectivity. At the same time, smartphones have penetrated the vast majority of the population in the Western world and have surpassed the 50 percent mark in many developing markets, too. The smartphone is the focal point of people’s online activity as they spend time on social networks, listen to music, watch videos, and chat with their friends. In this report, we present the most popular smartphone models across five major automotive markets around the world. A key finding is that the level of vendor/model concentration varies dramatically. Markets like Japan are hugely concentrated with the top-5 models representing half of all devices shipments. Others like China, India, and Germany are much more diverse.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Services and Apps Usage in the Car
  4. Smartphone Integration in the Car
  5. The Fragmented Platform Landscape
  6. Which Smartphone Models Must Be Supported in Key Automotive Markets?
  7. Conclusions & Recommendations
  8. How Can We Help You?


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