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Author: David Kerr


Publication Date: Apr 13 2011


Pages: 15


Report Type: Presentation, PowerPoint



 Mobile for Automotive

US Smartphone Survey Smart Phone Selection Criteria




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Report Summary:

US Smartphone buyers consider a wide range of factors in their device selection. While price remains the top criteria there are strong requirements for a qwerty device in some segments while others are ambivalent. Likewise there are a range of preferences across platforms in terms of brand, optimization for gaming, music, corporate email sync and camera/video. This presentation examines these key buying criteria for smartphones across Apple iOS, Android, BlackBerry, Palm OS and Windows Mobile devices.


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