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Mobile for Automotive
US Smartphone Survey Smart Phone Selection Criteria
US Smartphone buyers consider a wide range of factors in their device selection. While price remains the top criteria there are strong requirements for a qwerty device in some segments while others are ambivalent. Likewise there are a range of preferences across platforms in terms of brand, optimization for gaming, music, corporate email sync and camera/video. This presentation examines these key buying criteria for smartphones across Apple iOS, Android, BlackBerry, Palm OS and Windows Mobile devices.