Author: Nitesh Patel

Publication Date: May 20 2011

Pages: 7

Report Type: Insight, Word

 Mobile for Automotive

The $10 B Rule Location Location Location

Please contact us to discuss pricing Contact Us

Report Summary:

The recent kerfuffle over Apple tracking an iPhone’s location will barely be a speed bump in the evolution of location based services (LBS) because there is simply too much money at stake. Consumers are increasingly demanding services such as search, maps, or navigation, for which location information is either fundamental to or provides greater context, utility and therefore appeal. For advertisers, location data provides opportunities for ad targeting and optimization. Strategy Analytics predicts consumer and advertiser expenditure on LBS to approach $10 B by 2016, with search advertising accounting for just over 50%. While operators have been disintermediated from many consumers LBS services, Strategy Analytics believes carriers are better positioned to provide location data for business and consumer applications, such as asset or vulnerable people tracking, where reliability is highly valued and justifies a willingness to pay for location information.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $0.
  • UK visitors will be charged £0.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.