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Mobile for Automotive
Taking LTE to Market LTE Marketing Messages and Pricing Approaches
As more and more operators launch commercial LTE services, a variety of marketing messages regarding the benefits of LTE are emerging. This report evaluates the marketing messages and value propositions for LTE as well as the range pricing approaches seen so far for LTE service. In addition, it looks at survey responses from smartphone owners regarding their familiarity with LTE and primary motivations to adopt LTE.