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Author: Phil Kendall


Publication Date: Jan 06 2014


Pages: 6

Report Type: Insight, Word



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Sponsored Data Big CES News for AT&T Opens New Revenue Opportunity




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Report Summary:

Major US operators Verizon Wireless and AT&T have been talking about the potential for sponsored data for some time, and with its announcement today at its 2014 AT&T Developer Summit co-located with CES, AT&T unveils its sponsored data offering. Strategy Analytics has been recommending sponsored data models as a method for operators to boost data revenue and expand mobile data usage without requiring more spend from consumer wallets, and as a way for businesses to further engage with consumers on mobile devices. Sponsored data benefits consumers by providing access on mobile devices to specific data—websites, apps, content, e-stores—without using the data allocation on their mobile service plan, because the sponsor pays for the cost of data delivery to the device. Perhaps more significantly, sponsored data models offer a wide range of businesses and content owners a new way to interact with their customers, employees and partners, and attract new users. Mobile is the future for B2B2C interactions, and AT&T Sponsored Data opens the door for new innovation.


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