Author: Neil Mawston

Publication Date: Nov 15 2016

Pages: 4

Report Type: Insight, Word

 Mobile for Automotive

Samsung's Harman Takeover is NOT Just About Cars

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Report Summary:

Samsung this week acquired Harman Kardon for US$8 billion. The deal is NOT just about cars, it is also about mobile accessories and wearables. Harman’s trendy headphones, fitness products and cloud services will help Samsung appeal better to the smartphone youth market and provide stiffer competition for Apple Beats.

Table of Contents

1. Introduction
2. Analysis
3. Conclusions & Recommendations
4. Contacts

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