Ask the author

Author: Nitesh Patel


Publication Date: May 30 2013


Pages: 5

Report Type: Insight, Word



Related Reports

 Mobile for Automotive

Mobile Media To Break The $200B Barrier By 2017




Please contact us to discuss pricing Contact Us

Report Summary:

Mobile media spend via the handset (which excludes tablet spend but includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts) grew almost 18% 2012 to reach $161B. Operators remain concerned at being bypassed by over-the-top (OTT) mobile media services, and are looking for ways in which to monetize this accelerating trend. However, carriers have gained considerably from consumer demand for media access on their phones, with data revenue accounting for $100 B, or 62.5%, of total mobile media spend. Over the next 5 years Strategy Analytics expects increasing growing demand for popular services and applications to drive global consumer and advertising spending across the range of mobile media to over $200 B by 2017.


For more information about our services please contact us or email support@strategyanalytics.com

Related Reports

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $0.
  • UK visitors will be charged £0.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales