Author: David Macqueen

Publication Date: May 10 2012

Pages: 13

Report Type: Report, Word

 Mobile for Automotive

Mobile Media Forecast In-app Advertising Overtakes Mobile Web Display

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Report Summary:

The popularity of apps continues to drive usage of media on mobile phones, and the power of the apps ecosystem is demonstrated by the rapid shift in advertising budgets towards applications. By the end of 2011, advertiser expenditure in the developed markets of the USA and Europe in-app display advertising overtook mobile web display advertising. This report examines these dynamics and others across all mobile media consumption, and the market will take shape over the next 5 years.

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