Author: Prabhat Agarwal

Publication Date: Oct 15 2018

Pages: 2

Report Type: Insight, Word

 Mobile for Automotive

Millennials Love their Mobile Entertainment Apps

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Report Summary:

Strategy Analytics on-device telemetry application continuously probes our panel of Android devices in the US and India to provide insights on actual not reported usage. THis report addresses the US market.

Millennials represent an important segment in the mobile marketplace, with generally high levels of mobile phone use and integration of mobile applications into their everyday activities.

This report investigates and provides an analysis of the top app categories Millennials use compared with Non-Millennials for mobile marketers to improve their targeting objectives

Table of Contents

YouTube a Millennial Favorite

Entertainment App Views by Time Segment

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