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Mobile for Automotive
Love It Or Hate It, Mobile Music Is In Full Stream
The global mobile music market value (consumer spend, associated spend on mobile data and advertising spend put together) across music downloads, music streaming, ringback tones and ringtones will grow from $12.8 Bn in 2014 to $21.3 Bn in 2021, a growth driven chiefly by the increasing consumer adoption of music streaming on mobile, although market dynamics differ between markets. The increase in both number of users and market value of streaming, however, does not translate into profits for the service providers. This Insight will provide a highlight of the latest trends including weak signals in the mobile music industry and an analysis into the main dynamics behind the trends and what they mean to different stakeholders on the value chain.