Mobile for Automotive

Location Platform Benchmark: 2020




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Report Summary:

The outlook for the location industry remains bright. The value of location intelligence is being increasingly realized by multiple sectors and use-cases including automotive, mobility, transportation and logistics, advertising, and others. This report updates our annual benchmark of global location companies, which compares Google, HERE, Mapbox and TomTom across capabilities like map making, meeting automotive industry needs, map and data visualization, and the ability to appeal to developers, among others. HERE demonstrates strength and leadership across most attributes, followed closely by Google, then TomTom and Mapbox.



Table of Contents

2.1     Benchmarking Update & Result Summary  6

2.2     Benchmarking Category Results  7

2.2.1       Map Making  9

2.2.2       Map Freshness  13

2.2.3       Automotive Location Services  15

2.2.4       POI and Search  18

2.2.5       Developer Community  19

2.2.6       Map and Data Visualization  21

2.2.7       Openness and flexibility: 22

2.2.8       Vision and Growth Leadership  24

3.1     Google  27

3.1.1       Strengths  27

3.1.2       Weaknesses  28

3.2     HERE   28

3.2.1       Strengths  29

3.2.2       Weaknesses  29

3.3     Mapbox  30

3.3.1       Strengths  30

3.3.2       Weaknesses  30

3.4     TomTom   31

3.4.1       Strengths  31

3.4.2       Weaknesses  32

 

Exhibits

Exhibit 6 Summary of Location Platform Benchmark Scores. 8

Exhibit 7 Map Visualization Options Provided. 22

Exhibit 8 Strengths & Weakness Analysis of Major Location Platforms. 26


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