Mobile for Automotive

LG U+ Highlights 4G LTE Boost to Operator Results

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Report Summary:

4G LTE is contributing to healthy revenue growth in key mobile markets as operators use the technology to drive up value in the market. South Korea’s LG U+ stands out here, with 4G LTE helping it to make up lost ground on its competitors and post 15% ARPU growth over the last year. Mobile operators are certainly not facing a 4G-or-bust dilemma today, but a growing number of operators are reaping the rewards of their early 4G LTE promotion. Value will be sustained provided that operators can use the 4G LTE quality argument to compensate any increased subsidy/upgrade costs with strong incremental revenues.

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