Mobile for Automotive

HERE Puts Nokia In Pole Position For The $6 B Location Based Service Opportunity

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Report Summary:

On 13th November 2012 Nokia introduced HERE, its new brand for its location and mapping service for expanding its location based services (LBS) beyond Symbian and Windows Phone to multiple operating systems, including iOS, Android and the nascent Firefox OS. Maximising both advertising and premium revenue opportunities from location based applications will require scale across a large base of mobile users. Although Strategy Analytics Wireless Smartphone Strategies Service predicts healthy growth for the Windows powered smartphones, a greater total addressable market and probability of success is possible through a cross platform approach. Although Nokia provides leading mobile map and location service experiences on its own devices, its next challenge will be to drive the usage of HERE across other platforms and to drive revenue.

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