Mobile for Automotive

HERE Puts Nokia In Pole Position For The $6 B Location Based Service Opportunity

Please contact us to discuss pricing Contact Us

Report Summary:

On 13th November 2012 Nokia introduced HERE, its new brand for its location and mapping service for expanding its location based services (LBS) beyond Symbian and Windows Phone to multiple operating systems, including iOS, Android and the nascent Firefox OS. Maximising both advertising and premium revenue opportunities from location based applications will require scale across a large base of mobile users. Although Strategy Analytics Wireless Smartphone Strategies Service predicts healthy growth for the Windows powered smartphones, a greater total addressable market and probability of success is possible through a cross platform approach. Although Nokia provides leading mobile map and location service experiences on its own devices, its next challenge will be to drive the usage of HERE across other platforms and to drive revenue.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $0.
  • UK visitors will be charged £0.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.