Author: Neil Mawston


Publication Date: Aug 18 2015


Pages: 5


Report Type: Insight, Word



 Mobile for Automotive

Google Project Ara "Modular Phones" Struggle to Takeoff




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Report Summary:

The Google Ara project -- which promises modular phones with swappable components -- recently announced that its scheduled August 2015 launch will be postponed until at least 2016. The delay is not surprising, because such “modular phones” have a long history of failure. We explain for automakers why Google Ara has flopped, and why modular phones will not takeoff anytime soon.

Table of Contents

1. Introduction
2. Analysis
3. Forecast Data
4. Conclusions
5. Contacts

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